Mass email as implicit from the name is a veritable means of reaching out to thousands of subscribers at the same time. However, the problem with this marketing strategy is that if it is not well done, the email recipient will mistake the email for spam. This means that they are unlikely to delete the email and your effort will come to nothing. Secondly, it is important that you get it right so that it will yield the right result. Here are tips to help you engage successfully in email marketing.
Ensure that all your subscribers opted in by themselves
Many businesses and organisations just register every customer or any person that come in contact with them in their email subscriber list. You may end up having thousands of subscribers but the question is, how many of them will ever take a look at the email you send them? To make sure that your email is not mistaken for spam, I will advise that you target only opt-in subscribers in your mass email. But this will require you to make extra effort to ensure that you get a lot of people both current customers and prospective customers to join your email newsletter. In this way, you will get a lot of subscribers.
Know the email marketing rules and regulations
Email marketing has rules and regulations which you are required to abide by when sending mass email. You may enter into problems with the authorities of your countries or even have charges and claims brought against you by aggrieved customers. So, review the spam guidelines and other rules and regulations before sending out mass emails to make sure that you are on the right track.
Create an eye-catching subject line for your email newsletter
Don’t just send bulk email to your subscribers. You need to take time to create the newsletter so that your readers will long to get more contents or emails from you. One of the effective ways on getting the attention of the readers is to create a powerful and attractive subject line for your emails. A good subject line should be straightforward and short. It should not contain spam word. This is very important because it is the first contact you make with your readers and if it is not properly constructed, they will immediately delete the email thinking that it is a spam.
Be as short as possible
Just see yourself as a customer. Will you spend long time reading a newsletter from a business? In the busy world of today, many people don’t have time to read lengthy articles. They only rush over them. So, it will be of no use to write lengthy messages when your readers will not read them. Some will even ignore it once they see it as something that will take their time. So always go straight to the points.
Avoid too many graphics and images
Images and graphics are very important and can make good newsletters. However, it is not good to over use them because they can slow down the rate at which the email loads and this can result in display problems. This is why you should not over use images and graphics.